The one thing that connects marketers of all disciplines, organizational backgrounds and experience is REVENUE. In today's consumer landscape, marketers must be smarter than ever when it comes to optimizing for purchase conversion--especially on mobile. That's why Sailthru has created this playbook for insights on how you can:
- Fully optimize the mobile experience on mobile web, app & responsive design
- Create a “Single Customer View” to help move purchasers through the funnel
- Recover abandoned purchases for immediate revenue lifts
- Activate more “just browsing” users into purchasers
- Use social media in smarter ways to increase community value
- Offer a seamless checkout flow
